Sunday, October 18, 2015
Can't Bury These Tales
I was out in the cold on Saturday the 17th to watch the play. This is my Canterbury free-bee. :)
Sunday, October 11, 2015
Seven Deadly Bugers
https://www.youtube.com/watch?v=dARPOq5VPPA
Above is the most recent Carl's Jr./ Hardees advertisement for the 1,180 calorie Tex Mex Thickburger; published on September 25th, 2015. This advertisement contains clear examples of lust, gluttony, and pride. This ad features overtly sexualized versions of American and Mexican women competing in a sexy, sexy beach volleyball game across the border to determine if the horrific meat pile is 'Tex' or 'Mex' (aren't we all winners just to watch?). The setting of a hot day in South Texas aids in Carl's Jr.'s ability to justify using images of sweaty women in bikinis competing against each other. Interestingly enough, while there are plenty of implicit and explicit messages about the role of women in society, there is no discernible difference between the social status of Mexicans and Americans, and the cultures of the two nations were portrayed as homogenous.
As far as the sins present in the advertisement, lust is implicit because the men in the ad are transfixed by the scantily clad women playing volleyball. Gluttony is also apparent in this ad because the women and men are all eating overly large and unhealthy burgers and glorifying an unhealthy diet. And finally, there is pride in this ad because both the U.S. and Mexico are fighting for the right to claim the gluttonous burger are as their own creation. All of these sins are portrayed in this advertisement through visual imagery and dialogue, and it is geared towards males aged 13-35.
Above is the most recent Carl's Jr./ Hardees advertisement for the 1,180 calorie Tex Mex Thickburger; published on September 25th, 2015. This advertisement contains clear examples of lust, gluttony, and pride. This ad features overtly sexualized versions of American and Mexican women competing in a sexy, sexy beach volleyball game across the border to determine if the horrific meat pile is 'Tex' or 'Mex' (aren't we all winners just to watch?). The setting of a hot day in South Texas aids in Carl's Jr.'s ability to justify using images of sweaty women in bikinis competing against each other. Interestingly enough, while there are plenty of implicit and explicit messages about the role of women in society, there is no discernible difference between the social status of Mexicans and Americans, and the cultures of the two nations were portrayed as homogenous.
As far as the sins present in the advertisement, lust is implicit because the men in the ad are transfixed by the scantily clad women playing volleyball. Gluttony is also apparent in this ad because the women and men are all eating overly large and unhealthy burgers and glorifying an unhealthy diet. And finally, there is pride in this ad because both the U.S. and Mexico are fighting for the right to claim the gluttonous burger are as their own creation. All of these sins are portrayed in this advertisement through visual imagery and dialogue, and it is geared towards males aged 13-35.
Subscribe to:
Comments (Atom)